Cookie Policy

Effective Date: May 1, 2026 Last Updated: May 1, 2026

This Cookie Policy explains how POP Fizz, Inc., doing business as Lead Better HQ ("Lead Better HQ," "we," "us," or "our") uses cookies and similar tracking technologies on our website at www.leadbetterhq.com and our software platform ("Platform"). This policy should be read alongside our Privacy Policy at www.leadbetterhq.com/privacy-policy.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners. Similar technologies include web beacons, pixels, and local storage — this policy covers all of these collectively when we refer to "cookies."

2. What Cookies We Use

We use the following categories of cookies on our website and platform:

Strictly Necessary Cookies These cookies are essential for the website and platform to function. They cannot be switched off. They are typically set in response to actions you take such as logging in, filling out forms, or setting privacy preferences. Without these cookies, the services you have asked for cannot be provided.

Examples:

Session management cookies (GoHighLevel / LeadConnector platform infrastructure)

Authentication and security cookies

Load balancing and performance cookies

Functional Cookies These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages. If you disable these cookies, some features may not work correctly.

Examples:

Preference cookies that remember your settings

Language and display preference cookies

Analytics Cookies These cookies help us understand how visitors interact with our website and platform by collecting and reporting information anonymously. This helps us improve our website and services.

Google Analytics — We use Google Analytics to collect information about how visitors use our website, including pages visited, time spent, and traffic sources. Google Analytics uses cookies to track this information. The data collected is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout. Google's privacy policy is available at policies.google.com/privacy.

Marketing and Advertising Cookies These cookies are used to track visitors across websites and display relevant advertising. They are set by our advertising partners and used to build a profile of your interests.

Meta Pixel (Facebook/Instagram) — We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, understand actions taken on our website, and serve relevant ads to people who have visited our site. The Meta Pixel may collect your IP address, browser information, and pages visited. You can manage your Meta ad preferences at facebook.com/ads/preferences. Meta's privacy policy is available at facebook.com/privacy/policy.

GoHighLevel / LeadConnector Tracking — Our platform infrastructure (GoHighLevel) may set cookies related to funnel tracking, form submissions, and conversion measurement to help us understand how users interact with our pages and funnels.

3. Third-Party Cookies

Some cookies on our site are placed by third parties. We do not control these third-party cookies and they are governed by the privacy policies of the respective third parties. The third parties currently placing cookies on our site include:

Third PartyPurposePrivacy PolicyGoogle (Analytics)Website analytics and performance measurementpolicies.google.com/privacyMeta (Facebook/Instagram)Advertising measurement and retargetingfacebook.com/privacy/policyGoHighLevel / LeadConnectorPlatform functionality and funnel trackinggohighlevel.com/privacyStripePayment processing securitystripe.com/privacy

4. How Long Do Cookies Last?

Cookies can be either session cookies or persistent cookies:

Session cookies expire when you close your browser and are used to maintain your session while you navigate the site

Persistent cookies remain on your device for a set period or until you delete them. Most of our analytics and advertising cookies are persistent and typically last between 30 days and 2 years depending on their purpose

5. Your Cookie Choices

You have several options for managing cookies:

Browser Settings Most browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set. Note that disabling cookies may affect the functionality of our website and platform — in particular, strictly necessary cookies cannot be disabled without impacting your ability to use the platform.

Common browser cookie settings:

Chrome: Settings → Privacy and Security → Cookies

Firefox: Settings → Privacy and Security → Cookies and Site Data

Safari: Preferences → Privacy → Manage Website Data

Edge: Settings → Cookies and Site Permissions

Opting Out of Analytics You can opt out of Google Analytics by installing the browser add-on at tools.google.com/dlpage/gaoptout.

Opting Out of Meta Advertising You can manage your Meta advertising preferences at facebook.com/ads/preferences or use the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

Do Not Track Some browsers include a "Do Not Track" feature that signals to websites that you do not want your browsing activity tracked. Our website does not currently respond to Do Not Track signals, as there is no industry-wide standard for how these signals should be interpreted.

6. Canadian Users — Additional Cookie Rights

If you are located in Canada, you have additional rights regarding cookies and tracking technologies under PIPEDA and applicable provincial privacy laws. In particular:

You have the right to know what personal information is collected through cookies and how it is used

You have the right to withdraw consent to non-essential cookies at any time

Marketing and advertising cookies that collect personal information require your consent under PIPEDA

Quebec residents: Lead Better HQ does not currently offer services to Quebec residents. If you are a Quebec resident visiting our website, please note that Quebec's Law 25 imposes specific cookie consent requirements. We recommend you disable non-essential cookies using your browser settings.

By continuing to use our website after being presented with this Cookie Policy, Canadian users provide implied consent to our use of strictly necessary and functional cookies. For marketing and advertising cookies, we rely on your continued use of the website as implied consent where permitted by applicable law.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for regulatory reasons. We will notify you of material changes by updating the Effective Date above and posting the revised policy on our website.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

POP Fizz, Inc., doing business as Lead Better HQ 1442 Pottstown Pike, #316 West Chester, PA 19380 support@leadbetterhq.com www.leadbetterhq.com