Billing and Subscription Policy

Effective Date: June 24, 2025

This Billing and Subscription Policy outlines the payment, billing, subscription, and cancellation terms for the Lead Better HQ software platform ("Platform") and associated services ("Services") provided by Lead Better HQ ("we," "us," or "our"). This Policy is incorporated into and forms part of our Terms and Conditions.

1. Subscription Plans and Fees

1.1. Lead Better HQ offers various subscription plans and service tiers, as described on our pricing page (e.g., "The Core Automation Hub," "The Accelerated Patient Growth Engine," "Lead Better HQ Software Only," and "A La Carte Services"). 1.2. Client agrees to pay the fees associated with the selected plan or service as specified at the time of purchase or subscription. 1.3. All fees are stated in USD and are exclusive of any applicable taxes, which will be added to the invoice where required by law.

2. Billing and Payments

2.1. Recurring Billing: All subscription plans are billed on a recurring monthly basis, commencing on the Service Start Date. Fees will be automatically charged to the payment method on file on the corresponding monthly anniversary date. 2.2. Payment Method: Client must provide and maintain valid credit card or other accepted payment information. Client authorizes Lead Better HQ to charge all applicable fees to this payment method. 2.3. Failed Payments: If a payment fails, Lead Better HQ will notify Client and attempt to re-process the payment within 3 business days. If payment is not received within 7 days of the due date, Lead Better HQ reserves the right to suspend Client's access to the Platform and Services until payment is received in full.

3. Usage Fees (for Platform Users)

3.1. In addition to the monthly subscription fees, Client is responsible for variable usage fees associated with certain Platform features, such as SMS messages, email sends, and phone calls (inbound/outbound). These fees are billed based on actual usage. 3.2. Usage fees are charged at standard industry-low rates, which are subject to change. Current rates are available within the Lead Better HQ Platform. 3.3. Client's Lead Better HQ account may come with an initial $100 credit for usage fees or a recurring credit depending on the plan. Once this credit is depleted, Client will be charged for additional usage. Lead Better HQ will provide tools within the Platform to monitor usage and set up alerts.

4. Subscription Term and Renewal

4.1. Month-to-Month: Unless otherwise specified 4.2. Automatic Renewal: Subscriptions automatically renew at the end of each monthly billing cycle. 4.3. Price Changes: Lead Better HQ reserves the right to change subscription fees upon [e.g., 30] days' prior written notice to Client. Such changes will take effect at the beginning of the next billing cycle following the notice period.

5. Cancellations and Downgrades

5.1. Cancellation of Services: Client may cancel their monthly subscription to Services (e.g., The Practice Growth Engine, The Intelligent Clinic Growth Platform) by providing 30 days days' written notice to Brand Better prior to their next billing date. Cancellation requests received less than 30 days before the next billing date will result in the service continuing for one additional billing cycle. 5.2. Downgrade to Software Only: Client of "The Practice Growth Engine" or "The Intelligent Clinic Growth Platform" may downgrade their subscription to access the Lead Better HQ software only for $197 per month by providing 30 days' written notice prior to their next billing date. 5.3. Cancellation of Lead Better HQ Software Only: Client of the standalone Lead Better HQ software ($197/month) may cancel their subscription by providing 30 days' written notice prior to their next billing date. 5.4. No Refunds for Partial Periods: No refunds or credits will be issued for partial months of service or for periods of non-use.

6. Refunds

6.1. All fees paid for Services and Platform access are non-refundable. This includes all setup fees, monthly subscription fees, and usage fees. This policy is in place due to the immediate access to proprietary tools, templates, and the labor involved in initial setup and service delivery. 6.2. Exceptions to this refund policy will be made only in cases of documented failure by Brand Better to provide the agreed-upon services as outlined in these Terms, and only after all reasonable efforts to resolve the issue have been exhausted.